About Buji

Our vision is simple: make planned healthcare abroad feel as clear, considered and supported as care at home.

Carethat travels well

Our manifesto

What if going abroad didn’t mean going it alone?

Too often, treatment abroad begins with a clinic search and ends with the patient trying to connect everything else themselves.

We believe the clinical decision, practical journey and support afterwards should form one considered pathway—not a collection of separate bookings.

That is the world Buji is building: care chosen carefully, planned clearly and supported all the way home.

A carefully planned arrival at the start of a Buji treatment journey

A private transfer arranged around treatment

Our mission

Better careshould travel

Buji exists to make high-quality care abroad easier to judge, simpler to organise and safer to navigate—from the first review to the moment you are home.

See how Buji protects the journey

What we do

The care is clinical. The confidence comes from everything around it.

A calm arrival arranged as part of a Buji treatment journey

connected plan

Treatment, stay, private transfers and follow-up brought together before you commit.

A member of the Buji ground team supporting a treatment journey

24/7

local support

A Buji team close by while you are away, with practical help throughout your stay.

A patient at home with continued Buji support

months of protection

Eligible Buji plans include protection that continues once you are home.

BujiCover eligibility, limits and exclusions are set out in the applicable policy and guarantee terms. Clinical care is provided by independent partner clinics.

Our story

A better route to care abroad

Istanbul, one of the destinations served by Buji

The problem we saw

People were travelling for treatment with little help judging standards, connecting the practical details or knowing where to turn afterwards.

A clinician reviewing a Buji treatment plan

The model we built

A managed pathway that begins with clinical review, sets everything out in writing and keeps one team accountable for the journey around your care.

A Buji partner dental clinic treatment room

Where we begin

Hair restoration and advanced dentistry—two areas where planning, specialist experience and the quality of follow-up make a real difference.

A Buji patient looking ahead with confidence

Where we are going

Towards a world where choosing care abroad never means choosing uncertainty, fragmented support or lower expectations.

Our values

How we make the difficult feel considered

Clinical clarity first

A confident decision begins with honest clinical thinking—not a sales promise. We explain what is known, what still needs confirming and who makes each decision.

Own the whole journey

The treatment is one part of the experience. We connect the plan, stay, transfers, support and follow-up so important details do not fall between organisations.

Make complexity feel simple

Healthcare and travel can both be complicated. Our job is to turn that complexity into a plan that feels calm, legible and easy to act on.

Standards before scale

We would rather grow carefully than make care feel transactional. Partners, pathways and protections have to earn their place in the Buji model.

Stay close after home

Support should not disappear at the airport. We remain a clear point of contact and make the next step easier to understand when you are back home.

Say the difficult thing

Trust depends on candour. If waiting, asking for more information or not proceeding is the right answer, that is what a responsible pathway should say.

Our people

Built by people who care about how care feels

Benjamin Appleby

Founder & CEO

Ben founded Buji after seeing how exposed people could feel when arranging treatment abroad. He is building a safer, clearer model around the care itself.

A patient looking forward after a carefully planned treatment journey

Start with clarity

A better journey starts before you travel

Tell us what you are considering. We will help you understand the clinical and practical next steps.

Start your assessment